DA-PRDP InfoAce intensifies Comms team’s efforts

𝐃𝐀-𝐏𝐑𝐃𝐏 𝐈𝐧𝐟𝐨𝐀𝐂𝐄 𝐢𝐧𝐭𝐞𝐧𝐬𝐢𝐟𝐢𝐞𝐬 𝐂𝐨𝐦𝐦𝐬 𝐭𝐞𝐚𝐦’𝐬 𝐞𝐟𝐟𝐨𝐫𝐭𝐬

To strengthen the harmonization and standardization of the Department of Agriculture – Philippine Rural Development Project (DA-PRDP) Scale-Up’s communication strategies, the Project’s Information, Advocacy, Communication, and Education Unit (InfoACE) of the National Project Coordination Office (NPCO) conducted a Capability Building Workshop on Graphic Design, Layout, and Production of Information, Education, and Communication (IEC) Materials from August 27 to 30, 2024, in Baguio City.

The four-day training provided the writers and media production officers from the PRDP’s Project Support Offices (PSOs) and Regional Project Support Offices (RPCOs), DA’s Agriculture and Fisheries Information Division (AFID), and Regional Agriculture and Fisheries Information Section (RAFIS) with practical skills and knowledge in various digital editing software. The training also enhanced the participants knowledge and ability to produce advocacy materials that effectively convey information about the project.

Additionally, the event provided an opportunity for the InfoACE Units to engage in discussions and reach an agreement on crafting all IEC materials related to the Project’s implementation and direction.

In her message, Cheryl C. Suarez, InfoACE Unit Head, underscored the participants’ role in disseminating PRDP’s programs and activities through the development of creative and informative content. She emphasized that their efforts are crucial in further promoting the Department’s services to the farmers, fishers, and beneficiaries.

“It is important that we enhance our skills to be always relevant with the current trends and technologies to improve our effectivity and efficiency in promoting the objectives of PRDP. Let us harmonize our efforts towards the attainment of the project’s vision and mission. Your commitment is one of the keys to the Project’s success,” Suarez said.

Among the topics discussed were: Translating Documents into IEC materials, Key Concepts and New Trends in Graphic Design, Key Concepts and New Trends in Print and Web, and Using Canva & Adobe Software for Graphic Design and Layout.

The participants also had a workshop on Designing Regional Maps and PRDP-supported Commodities which will be used for future publications of various IEC materials under the PRDP Scale Up.###